Responsibilities

• Establish online media measurement strategies for both digital and offline media campaigns, implementing appropriate testing methodologies while working directly with clients and internal/external agency partners.
• Partner with media and AdOps teams to assess campaign technical measurement and data requirements (e.g., tagging, web analytics coding).
• Collaborate with internal investment and planning teams to develop new analysis and cross-media reporting.
• Monitor and analyze performance through campaign dashboards and readouts, providing strategic optimization recommendations.
• Present measurement recommendations and campaign results to clients.
• Mentor a team of analysts and specialists to develop their analytical expertise and support their career growth.
• Evaluate category vendors to determine their appropriateness for campaign measurement requirements and budgets, managing relationships to extract value.
• Promote process and organizational efficiency through automation.

Requirements

• 3-5 years of experience in media, analytics, or business intelligence (focused on analytics), with progressive levels of responsibility; agency experience is preferred.
• Excellent understanding of the online advertising ecosystem and performance metrics. Experience in media/digital advertising is strongly preferred.
• Proven ability to prioritize and manage multiple workstreams and team members to meet deadlines.
• Experience in building client deliverables such as wrap-up reports, tactical measurement plans, and presenting to clients.
• Ability to effectively oversee and guide a small team.
• Excellent organizational, written, and communication skills.
• Expertise in collecting, analyzing, synthesizing, and visualizing data.
• Strong ability to judge and quantify advertising results and derive actionable insights from this information.
• Proficient in measurement tools (e.g., Google Analytics, reporting dashboards) and partnerships (e.g., DISQO, Circana, Adelaide), including vendor analysis, implementation, and result analysis.

Preferred

• Experience in media/digital advertising is strongly preferred.
• Agency experience is preferred.