Responsibilities

• Drive the go-to-market (GTM) launch process end-to-end: briefing cross-functional teams, recommending KPIs, reviewing marketing communication, and ensuring key messaging is consistent across every channel.
• Ensures operational and commercial goals are aligned ahead of each product launch.
• Ensures collateral, PR, social and external communication plans line up with the launch calendar.
• Ensures value proposition, positioning, and messaging ladder to company objectives.
• Own the master GTM calendar, keeping every team aware of upcoming initiatives and working in alignment to execute.
• Facilitate recurring cross-functional GTM meetings; hold team members accountable to strategy, deadlines, and quality of work.
• Define channel-specific launch phasing across wholesale, direct-to-consumer and athlete/influencer seeding.
• Author the documents that direct our creative output — creative briefs, content briefs, messaging documents, photoshoot plans, sell-in and training presentations, and customer-facing collateral — and secure approval from key decision makers.
• Oversee and manage the product photography process: maintain key documents, hold deadlines, ensure product is where it needs to be, and confirm photography meets brand standards.
• Partner with creative and design to develop product photography, mood direction, and lifestyle content that ladders to brand strategy.

Requirements

• Demonstrated success bringing products to market and driving adoption in a competitive category
• Strong command of product marketing fundamentals — positioning, segmentation, messaging architecture, and competitive analysis — and how the full marketing mix influences consumer behavior, market performance, and competitive dynamics.
• Ability to translate brand strategy into actionable positioning and GTM plans, and carry through to execution.
• Self-starter who takes initiative, anticipates and prepares for upcoming situations, acts quickly and decisively, and addresses issues before they become problematic.
• Strong project management skills; ability to run multiple launches concurrently without loss of quality.
• Excellent verbal and written communication skills, including proofreading and editing, content writing, and research; able to clearly present ideas to groups.
• Comfortable influencing without authority and aligning product, creative, commerce, and sales stakeholders around a shared plan.
• Ability to quickly develop relationships at all levels of an organization and across functions.
• Strong design sensibility; able to evaluate creative work and give clear, directional feedback.
• Proven ability to work in a fast-paced, team-oriented, and collaborative environment.

Preferred

• Experience with premium apparel, footwear or lifestyle brands preferred
• Experience supporting wholesale partners, retailers and multi-channel commerce models preferred

Benefits

• Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.