Responsibilities

• Evaluate internal marketing workflows and external campaign processes to identify opportunities for AI-enabled efficiency, content creation, and personalization.
• Support creative and omnichannel marketing ideation by exploring how AI tools can enhance messaging, channel strategy, and campaign planning.
• Partner with cross-functional teams to assess AI tools and their potential applications in marketing.
• Conduct an audit of how AI is currently used within marketing activities.
• Develop best-practice guidance and creative frameworks to inform adoption of AI tools across the marketing team.
• Design and deliver an AI workshop for the marketing organization, highlighting free and readily available tools that can improve day-to-day efficiency.
• Stay current on emerging MarTech and AI trends relevant to healthcare and pharmaceutical marketing.

Requirements

• Currently enrolled student at an accredited university or college, with at least one year completed toward a degree in Marketing, Business, Communications, Life Sciences, Public Health, or a related field.
• Excellent written and verbal communication skills, with the ability to clearly present insights and recommendations.
• Demonstrated interest in healthcare, pharmaceuticals, or life sciences, including patient-centric or commercial strategy topics.
• Strong problem-solving and organizational skills.
• Ability to analyze and synthesize information from multiple sources to generate actionable insights.
• Proficiency in Microsoft Office applications (PowerPoint, Excel, Word).

Preferred

• Coursework or experience in healthcare marketing, digital marketing, analytics, or marketing technology.
• Familiarity with omnichannel marketing concepts (e.g., email, web, social media, CRM).
• Experience working on group projects or internships in a professional or regulated environment.
• Self-starter mindset with the ability to work independently, manage priorities, and take initiative.
• Curiosity and enthusiasm for exploring how AI can responsibly enhance marketing effectiveness.