Responsibilities

• Own day-to-day paid media strategy, execution, and optimization across Meta and Google for Pvolve studio locations.
• Build localized acquisition strategies based on market maturity, studio goals, competitive dynamics, and local demand.
• Manage campaigns across studio openings, presales, ongoing membership acquisition, intro offers, events, and key promotional moments.
• Optimize campaigns toward meaningful business outcomes including leads, intro offers, trials, and memberships—not simply traffic or engagement.
• Manage the studio paid media agency relationship, including overseeing budgets and performance across multiple studio markets, and evaluating and identifying new agency partners as needed.
• Develop local audience, keyword, geographic targeting, and retargeting strategies.
• Understand the unique needs of individual franchise markets while identifying strategies that can scale across the broader network.
• Develop repeatable paid media playbooks and best practices for franchise locations.
• Partner with Studio Marketing, Operations, and franchisees to connect paid marketing strategy to local business needs.
• Provide franchise partners and internal stakeholders with clear performance reporting and actionable recommendations.

Requirements

• 4–7+ years of paid media or performance marketing experience.
• Hands-on expertise in Meta Ads and Google Ads required.
• Franchise, multi-location, or local digital marketing experience required.
• Experience driving leads and/or customer acquisition for physical locations.
• Strong understanding of geographic targeting, local search, lead generation, and conversion optimization.
• Comfortable managing numerous campaigns, budgets, and markets simultaneously.
• Experience testing offline and local acquisition channels such as direct mail is a plus.
• Highly analytical with strong attention to detail and performance.
• Strong communicator who can work effectively with franchise owners and stakeholders with varying levels of marketing expertise.