Student Marketing Director- Vanderbilt University at Follett Higher Education | Cincinnati, OH

Student Marketing Director- Vanderbilt University

Cincinnati, OH (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 1 month ago

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Job Summary

Own campus social and in-store marketing by turning platform reach, local partnerships, and campus events into traffic and sales signals.

Social & Local Growth: Own content creation, calendar planning, weekly performance reviews, and cross-platform audience expansion.
Community & Partnerships: Build ties with campus admins, influencers, athletes, and student orgs to drive foot traffic and NIL/event activations.
Campaign Execution: Collaborate with the Senior Social Media Manager to deliver on-brand content and quick responses to inquiries across social and store channels.

Job Description

Social Marketing: Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
Execute on guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
Respond to customer service inquiries on social media and through the website.
In-Store Marketing: Engage university administrators to support and drive traffic to the Campus Store.

Follett Higher Education

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Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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