Responsibilities

• Create and manage engaging content for CCED social media platforms (e.g.) LinkedIn and Instagram
• Develop graphics, short-form videos, reels, and promotional materials using tools such as Canva, Adobe Creative Suite, or similar platforms
• Draft and schedule posts to promote events, highlight employers, resources, and student success stories
• Maintain a consistent brand voice and visual identity across platforms
• Collaborate with professional staff to create marketing plans for major initiatives (e.g., Job & Internship Fairs, Career Opportunities Week, and workshops)
• Track social media engagement and performance metrics
• Analyze trends and recommend strategies to increase student engagement and attendance at events
• Research best practices in higher education marketing and student digital engagement
• Coordinate with the Career Corner Podcast Marketing Strategist to ensure aligned promotion efforts
• Attend occasional staff meetings to gather content and understand upcoming priorities

Requirements

• Experience creating social media content and marketing materials
• Strong writing, editing, and proofreading skills
• Attention to visual branding and detail
• Familiarity with Instagram, LinkedIn, and other relevant social media platforms
• Ability to interpret engagement data and make strategic recommendations
• Interest in marketing, communications, digital media, or related fields
• Strong time management and ability to work independently
• Be entering their sophomore year or above by the fall semester
• Be in good academic standing

Preferred

• Experience with Canva, Adobe Creative Suite, or other digital design software
• Experience managing or contributing to an organizational social media account
• Interest in career development and student engagement

Benefits

• Ithaca College’s student employment program offers meaningful experiential learning opportunities that develop transferable skills sought by employers across various industries. These positions allow students to apply classroom knowledge in real-world professional settings, fostering both personal and professional growth.
• Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.