Responsibilities

• Serve as publicity lead for high-priority streaming titles, owning campaigns from strategy and positioning through launch, sustained storytelling, and performance reporting
• Develop comprehensive publicity plans that identify campaign narratives, target audiences, key milestones, and creative media opportunities
• Lead media outreach across entertainment, trade, anime, pop culture, and other relevant verticals, while maintaining strong relationships with journalists, critics, and tastemakers
• Create and refine press materials, including press releases, media alerts, pitches, briefing documents, talking points, and campaign plans
• Coordinate publicity efforts for Crunchyroll’s seasonal programming slates, aligning title priorities, campaign timelines, and regional support
• Manage press-facing screenings, events, conventions, and activations, including media strategy, invitations, programming coordination, and on-site execution
• Prepare and staff voice actors, creatives and content talent for interview and press opportunities
• Partner with the Director of Publicity, Streaming Content & Awards on awards and critics-relations strategy and execution
• Collaborate with Brand Management, Marketing, Social, Editorial, Events, regional Communications teams, and other partners to develop integrated, globally aligned campaigns
• Work directly with licensors, talent representatives, production partners, and external agencies to manage campaign needs, approvals, assets, and deliverables

Requirements

• 5+ years of experience in publicity, media relations, communications, or a related field, preferably within entertainment, television, streaming, or consumer media
• Demonstrated experience leading publicity campaigns and managing projects from strategy through execution
• Established relationships with media across entertainment, trade, anime, pop culture, or related verticals
• Experience coordinating interviews, press junkets, screenings, events, or other talent- and media-facing programs
• Strong writing and editing skills, with experience developing press releases, pitches, talking points, campaign plans, and other communications materials
• Proven ability to manage multiple campaigns, deadlines, and stakeholder groups simultaneously
• Proficiency in Microsoft Office, PowerPoint or Keynote, Google Workspace, and Outlook
• Willingness to travel domestically and internationally as needed
• Bachelor’s degree in Communications, Public Relations, English, Journalism, or a related field, or equivalent professional experience

Preferred

• Strategic and creative publicity instincts, with the ability to translate content into compelling media narratives and audience-relevant stories
• Strong project management skills and a consistent record of driving complex workstreams forward
• Excellent written, verbal, and interpersonal communication skills
• Confident working directly with senior stakeholders, licensors, talent representatives, external partners, and members of the press
• Highly organized and detail-oriented, particularly when managing approvals, assets, schedules, embargoes, and distribution requirements
• Proactive, resourceful, and comfortable exercising independent judgment while working within a highly collaborative team
• Ability to maintain composure, flexibility, and sound decision-making in a fast-paced environment
• Experience collaborating with international or regional Communications teams on global campaigns
• Familiarity with awards campaigns, critics relations, or industry voting organizations
• Experience using campaign reporting and media performance insights to inform future strategy

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!