Strategy Intern

Plano, TX (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive research-informed strategy for Cheil Dallas Strategy Intern by trend-hunting, insight translation, and campaign support.

  • Own trend-hunting and translate shifts into actionable insights for campaigns.
  • Must-have: pursuing a related bachelor’s degree with strong writing and presentation skills.
  • Standout: on-site hybrid internship in Plano, 32 hours/week with metric-focused work.

Job Description

Responsibilities

  • Trend-hunt and discover what is new and what is next in the tech, social and cultural realms
  • Translate (sub)cultural shifts into unique and useful insights
  • Build channel and content plans based on platform nuances and campaign goals
  • Help craft target profiles and consumer journeys that find connection opportunities
  • Learn how and contribute to writing creative briefs
  • Participate in the creative process with honest and insightful feedback
  • Help us design, track and report on campaign and brand metrics
  • Analyze and identify performance patterns and drivers to define future opportunities

Requirements

  • Pursuing a Bachelor’s Degree in advertising, marketing, communications, business or a related field preferred
  • Some advertising campaign strategy experience in the classroom or internship a big plus
  • Comfortable presenting and articulating ideas to both peers and clients
  • Exposure to secondary tools (such as Simmons/MRI, GWI, Brandwatch, Mintel, etc.)
  • Strong writing chops- whether you are an English major or not, you understand the importance of writing a strong narrative or point of view
  • Able to work onsite in a hybrid environment at the Plano, Texas office. Monday – Thursday. 32 hours a week.
Cheil India logo

Cheil India

2.9 Glassdoor

Cheil India is one of the country's top 5 advertising agency networks and serves as the regional headquarters for Cheil Worldwide in South-West Asia. Cheil India is one of the fastest-growing communication networks in the region. The agency has myriad capabilities across ATL, Digital, Brand Activation, and Retail Marketing which ensures that they are one of the few agencies to provide clients with truly integrated marketing solutions offering. Cheil India is part of Cheil Worldwide, Korea's leading advertising and marketing network. Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 11th largest agency group in the world by revenue (Ad Age, 2022). It operates in 45 countries with more than 6500 employees. Cheil and its affiliates including Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX have won major international awards including Cannes Lions, CLIOs, Spikes Asia, and others.

Founded in 2003
Gurugram, Haryana, IND
970 employees (316 in marketing)
44% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
158K
Traffic Source Mix
Search
41.4%
Direct
44.1%
Referral
8.2%
Social
4.4%
Paid
1.8%

Headcount Trend

Current headcount: ~974

Marketing Team

Marketing Team Size
159 (16% of company)
Median Career Experience
7.5 years
Median Tenure
3.6 years

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