Responsibilities

• Conduct secondary and primary research to uncover actionable insights
• Analyze and monitor brands/products to develop competitive analyses
• Transform research findings into interesting, inspiring and meaningful overviews
• Collaborate on strategic briefs to guide creative teams in delivering impactful campaigns
• Support content strategy in building messaging and positioning matrices
• Work in true collaboration with the strategy team and cross-functional teams (creative, media, social, public relations, etc.)
• Build custom GPTs and utilize AI platforms to support their team(s)
• Advocate for both the brand and the target audience to ensure resonance and relevance
• Adapt to the evolving needs of the agency and contribute to a variety of projects

Requirements

• Genuine interest in brand strategy, content strategy, consumer insights, brand planning and creative problem-solving
• Fundamental understanding of and practical experience with qualitative and quantitative research
• Ability to organize and manage multiple projects and deadlines with a keen attention to detail.
• Insatiable curiosity and a drive to dig deeper and ask “why”
• Proficient and proactive with AI tools
• Experience with and interest in social science (anthropology, sociology, etc.)
• Experience with and interest in research and design frameworks (human centered design, design thinking, IDC, etc.)
• Self-confidence without ego
• Well-organized, detail-oriented, with demonstrated multi-tasking skills and the ability to work well under tight deadlines
• Comfortable presenting insights and strategies to internal and client teams