Responsibilities

• Lead integrated communications strategies for campaigns, initiatives, and key parts of the funnel, grounding recommendations in audience understanding, cultural context, and business goals.
• Translate cultural signals, audience research, brand inputs, and platform behavior into clear frameworks, briefs, and strategic narratives that guide creative and media teams.
• Build positioning, messaging, content, and channel approaches that help ideas move naturally across paid, owned, earned, experiential, and partner touchpoints.
• Shape how creative ideas live within media environments by accounting for platform context, format, production realities, and consumer mindset at each touchpoint.
• Lead discovery work by conducting and interpreting primary and secondary research, facilitating workshops, and uncovering the themes that should inform strategy.
• Develop audience segmentation and persona work that helps teams reach the right people with clarity, relevance, and consistency.
• Partner with media, analytics, and client strategy leads to turn insight into practical recommendations, strong plan narratives, and confident client presentations.
• Use measurement learnings, reporting, and campaign performance insights to refine future strategy and continuously improve the quality of integrated thinking.
• Present clear points of view to client stakeholders and help lead working sessions, brainstorms, and planning conversations with confidence and care.
• Support both B2C and B2B engagements, including technology and enterprise categories, by turning complex offerings into human, credible stories that resonate with different decision-makers.
• Stay close to shifts in culture, platform behavior, sport, community, and emerging media so the work remains current, useful, and genuinely connected to how people live.
• Manage and mentor junior strategists, creating clear expectations, thoughtful feedback, and opportunities for continued growth.