Responsibilities
Strategic oversight for all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand. Develop strategies for selling ideas and provide rationale from research to support strategy. Write inspiring creative briefs and brief in-house teams or partner with agencies to develop the content/experience needed to bring channels to life. Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands. Lead and participate in brainstorming sessions with research, planning, and creative teams to develop brand strategies that drives rich creative thinking. Utilize research and tools to help populate customer profiles and personas; identify unmet needs, hypothesize key customer problems and solutions. Collaborate effectively and support knowledge sharing with colleagues from a range of disciplines including strategy, creative, and account management. Create clear compelling content for client presentations, POVs, and other deliverables. Leads the execution of creative projects - brief to presentation Providing thought leadership internally with agency staff and externally with client team Preserve and foster WI’s Culture and maintain a positive and forward-thinking attitude.