Responsibilities

• Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
• Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
• Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
• Translate data and insights into performance-boosting content strategies and roadmaps
• Lead client presentations and work sessions to align on strategy and measure progress
• Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
• Audit content regularly to identify opportunities for optimization or syndication
• Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
• Stay ahead of algorithm changes, retailer updates, and eCommerce trends
• Partner with insights teams to analyze content health, SEO performance, and retail KPIs

Requirements

• 5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
• Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
• Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
• Experience translating insights into action—from audits to optimization roadmaps
• Strong communicator and presenter who can simplify the complex and align stakeholders
• Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
• Understanding of retailer and google algorithms
• Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
• Experience developing omnichannel comms plans that include ecommerce and retail conversion
• Strong understanding of major retail media platforms - Amazon and Walmart

Benefits

• Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.