Responsibilities - Clarify business goals and priorities - Market & design research and guide analysis to reveal deep audience & brand insights - Lead the team in strategy development for a launch brand from positioning to complete communication plan - Work with data analysts to determine business value, implied behavioral change, KPIs and metrics - Experience with pharmaceutical launches, vaccines and go-to-market strategy. - Drive thought leadership, innovation and strategy group development - Foster team member skills and professional growth - Identify and develop organic and net-new business opportunities - Partner with team to develop planning, brand vision and growth Requirements - 8+ years of strategic experience with understanding of the agency environment - 6+ years leading a strategy/planning team - Minimum 3.5 years’ experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus) - Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planning - A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative - Experience defining and leading qualitative and quantitative research - Knowledge of digital technologies and analytics - A compelling speaker who is comfortable creating and leading large group presentations and workshops - A strong storyteller who can concept and drive a persuasive narrative through presentations. - Ability to balance multiple projects at once - Bachelor’s degree required, MBA a plus