Responsibilities

• Lead the development of social-first and creator-led strategies that push boundaries, inspire our creative and influencer teams, and drive meaningful business results.
• Drive and oversee high-quality briefs, briefings, strategic thinking, and insights across projects, raising the bar for the entire strategy team.
• Identify human, cultural, and social truths that unlock fresh, ownable creative territories for brands and the kinds of ‘social glitches’ that help brands show up in group chats, media, and the feed.
• Become the first call clients want to make to understand and simplify the constant shifts across culture, social platforms, the creator economy, and marketing.
• Set the strategic narrative for our work and lead client presentations with confidence and clarity.
• Partner closely with creative and account leads to shape breakthrough ideas and ensure work ladders back to a clear strategic POV.
• Translate campaign performance into actionable learnings, closing the loop on what worked, why it worked, and how to improve next time.
• Contribute to the development of Blue Hour frameworks, methodologies, and ways of working.
• Lead and shape high-impact new business pitches with exceptional strategic stories and provocative social-first POVs that helps us win.
• Help advance Blue Hour’s point of view, and develop strategic narratives, frameworks, and materials that differentiate Blue Hour in the market.