Strategy Director, Audience Intelligence at Deep Blue Sports & Entertainment | New York City, NY | $175K/yr – $200K/yr

Deep Blue Sports & Entertainment

Strategy Director, Audience Intelligence

New York City, NY (On-site)

$175K/yr – $200K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the female fan intelligence program and turn data into sponsorship strategy for both women’s and men’s sports, turning audience insights into client decisions fast.

Audience Analytics & Segmentation: Own the segmentation model and personas across sports.
Client Strategy & Activation: Translate fan data into sponsorship, media, and activation recommendations for brands and properties.
Thought Leadership & Research: Build investment-grade briefs, trend reports, and public datasets to establish market authority.

Job Description

Responsibilities

Female Fan Intelligence & Audience Architecture
Build and maintain DBSE's proprietary female fan segmentation model — behavioral, psychographic, attitudinal, and transactional — across sports categories
Develop audience personas that translate raw data into commercial strategy: who she is, what she watches, where she spends, how she influences household and peer-group purchase decisions
Synthesize first-party, third-party, and syndicated data sources (Nielsen, SponsorUnited, SBJ research, Monarch, etc.) into a unified, defensible POV
Own our data partnership with Mondo Metrics and other relevant data partners, deepening DBSE's analytics infrastructure and measurement capabilities
Stay ahead of the market on female fan growth — tracking viewership trends, social behavior, media consumption, and purchase intent data in near real-time
Lead DBSE's strategic entry into men's sports through the lens of female fan audience intelligence — helping leagues, teams, and brands understand the female fan as the single most important growth audience in their ecosystem
Develop the client-facing thesis: why men's sports properties that invest in female fan experience, programming, and marketing unlock outsized commercial returns
Build new business strategy for men's sports rights holders (NFL, NBA, MLB, MLS, college athletics) and the brands that partner with them
Partner with our leadership team to identify acquisition targets, co-investment opportunities, and strategic alliances that accelerate DBSE's expansion into the men's sports commercial market
Lead audience-first strategy engagements for DBSE clients — translating fan intelligence into sponsorship, media, content, and activation recommendations
Serve as the firm's senior strategic voice in client presentations, new business pitches, and partnership discussions
Collaborate with the strategy, partnerships, and measurement teams to ensure strategy is integrated across all client deliverables
Develop investment-grade audience briefs, trend reports, and custom segmentation analysis for brand clients making sports marketing allocation decisions
Contribute to DBSE's external voice — writing, speaking, and media appearances that reinforce the firm's authority on female fan intelligence
Support The Business of Women's Sports Summit (BOWS) and other DBSE platforms with data-driven editorial and programming
Partner with leadership on the development of original research, white papers, and public datasets that establish DBSE as the definitive source on female sports audiences
Identify and build relationships with sports media, trade press, and industry organizations to amplify DBSE's research and POV

Requirements

8+ years of experience in sports marketing strategy, audience intelligence, consumer insights, or related field — with meaningful exposure to both women's sports and men's sports ecosystems
Proven expertise in audience segmentation methodology: behavioral, psychographic, attitudinal, and/or predictive modeling
Deep familiarity with sports marketing data infrastructure — Nielsen Sports, SponsorUnited, SBJ research, YouGov Sports, or equivalent
Track record of developing client-facing strategy that has directly influenced sponsorship investment, media allocation, or brand activation decisions
Experience working with or advising brands, leagues, teams, or agencies on female fan engagement strategies — with demonstrated commercial outcomes
Exceptional written and verbal communication skills; ability to translate complex data into clear, compelling narratives for C-suite audiences
Experience in a client-service or consulting environment (agency, consultancy, or in-house strategy function with external stakeholder management)
Bachelor's degree required; advanced degree in marketing, business, analytics, or sports management a plus

Nice to have

Experience working directly with men's professional sports properties (leagues, teams, media rights holders) on fan development or sponsorship strategy
Existing relationships within sports media, brand marketing leadership, or league/team front offices
Familiarity with brand lift measurement, sponsorship valuation, and media ROI frameworks
Experience supporting or building thought leadership content: white papers, original research, industry presentations
Prior experience at a sports-focused consultancy, media company, sponsorship analytics firm, or women's sports-centric organization

Benefits

medical/dental/vision insurance
401(k) matching
paid time off
various other benefits and perks

Deep Blue Sports & Entertainment

Launched in December 2023, Deep Blue is the world’s first firm dedicated to bringing commercial investment to women’s sports. The company is women-owned and based in NYC. Deep Blue’s services include subject matter expertise consulting at the intersection of media, marketing, advertising and women’s sports. This includes agency services with outputs resulting in strategy, media investment and partnership development, on site activations, and other relevant deliverables. The firm also has IP and venture divisions. Deep Blue’s team includes media, marketing and advertising practitioners working alongside retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging.The firm is behind the annual Business of Women’s Sports Summit, iHeart Women’s Sports network, Next Is Now documentary slate and more. For more, email us at info@deepbluesportsent.com

Founded in 2023

New York, New York, USA

13 employees (3 in marketing)

www.deepbluesportsent.com