Strategist at Razorfish | Birmingham, MI | $66K/yr – $87K/yr

Razorfish

Strategist

Birmingham, MI (On-site)

$66K/yr – $87K/yrMid Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven CRM strategy and activation for Razorfish’s CRM Strategist role, guiding client programs and cross-functional collaboration.

Own CRM program development and cross-functional planning.
Proven CRM strategy and activation across owned channels.
Strong ability to translate data and insights into campaigns.

Job Description

Responsibilities

CRM Program Development: Lead cross-functional planning and execution of pre- and post-purchase CRM programs.
Client Partnership: Build strong, collaborative relationships with client stakeholders, serving as a trusted advisor.
Program Growth: Identify and recommend opportunities for program expansion and performance improvement through proactive strategies and incremental proposals.
Creative Briefing: Develop clear, insightful creative briefs that inspire impactful content and campaigns.
Thought Leadership: Drive adoption of best practices and process improvements internally and with client teams.
Business Immersion: Develop a deep understanding of the client’s category, competitive landscape, and unique business dynamics.
Consumer Insights: Leverage first-party and third-party data, research, and analytics to uncover consumer behaviors and inform strategy.
Marketing Innovation: Design and implement advanced CRM use cases leveraging data-driven personalization and optimization strategies.

Requirements

5+ years of experience developing B2C marketing programs and campaigns within an agency, consultancy, or marketing organization.
Proven experience in CRM strategy and activation across owned channels (integration with paid and earned channels is a plus).
Familiarity with consumer electronics or related industries.
Track record of creating strategic deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies.
Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.
Ability to communicate complex ideas clearly through presentations, storytelling, and written content.
Expertise in synthesizing qualitative and quantitative data into actionable insights.
Strong capability in developing marketing strategy frameworks, program roadmaps, and campaign plans.
Proficiency in performance analysis, test design, and data-driven optimization across channels.
Skilled at fostering collaboration and generating alignment among diverse stakeholders.

Preferred

5+ years of experience developing B2C marketing programs and campaigns within an agency, consultancy, or marketing organization.
Proven experience in CRM strategy and activation across owned channels (integration with paid and earned channels is a plus).
Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.
Familiarity with consumer electronics or related industries.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval