Strategist at Publicis Digital Experience | New York City, NY | $66K/yr – $102K/yr

Publicis Digital Experience

Strategist

New York City, NY (Hybrid)

$66K/yr – $102K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end CRM insight and storytelling cycle, turning audits of email, SMS, push, and digital channels into lifecycle improvements across multiple brands.

Audit CRM channels and translate findings into actionable lifecycle recommendations
Frame cross-channel performance as clear strategic narratives for internal and client audiences
Collaborate with strategy and cross-functional teams to turn data into execution-ready plans

Job Description

Conduct deep-dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gaps
Analyze performance data and translate findings into actionable insights
Connect individual campaign performance to broader customer lifecycle impacts
Synthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendations
Package complex ideas into simple, compelling narratives for internal and client audiences
Develop structured presentations that clearly communicate strategy and insights
Support the development of lifecycle strategies across CRM touchpoints
Develop creative briefs that help translate strategy into compelling creative output
Identify upstream and downstream impacts of campaigns within the customer journey
Bring a holistic view of how programs connect across channels

Strong analytical mindset with the ability to interpret performance data and identify trends
Demonstrated ability to synthesize complex inputs into clear, structured outputs
Strong storytelling and presentation skills, including building decks and framing narratives
High level of curiosity and a proactive approach to problem solving
Comfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content development
Working knowledge of CRM channels, including email, SMS, push, and digital
Understanding of customer lifecycle strategy and journey orchestration
Familiarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms)
Ability to interpret basic engagement and performance metrics
Experience Background: Agency experience strongly preferred, particularly in fast-paced and ambiguous environments

Be comfortable operating in ambiguity and identifying next steps without rigid direction
Demonstrate strong curiosity and go beyond surface-level analysis
Be able to take large volumes of information and simplify it into clear outputs
Be a strong communicator who can translate analysis into strategic recommendations
Be comfortable supporting multiple workstreams and shifting priorities as needed
Be adept at navigating complex, matrixed organizations and building alignment across cross-functional stakeholders to drive initiatives forward effectively
Agency experience strongly preferred, particularly in fast-paced and ambiguous environments

Paid Family Care, Adoption, Surrogacy, Fertility support
Pet adoption support
Employee Assistance Programs and Health/Wellness reimbursements
Tution Assistance
Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
Matching Gifts
Flexible working arrangements
Work Your World program allowing time abroad
Resource groups and equal opportunity employer status
Benefits for freelancers and temporary employees where eligible

Publicis Digital Experience

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

New York, New York, USA

71 employees (21 in marketing)