Responsibilities

• Develop and execute content strategies that support business priorities, product initiatives, and audience engagement goals.
• Create innovative and compelling content across multiple channels, including: brochures, presentations, websites, email, social media, mobile and digital marketing platforms
• Translate complex business, financial, and technical concepts into clear, concise, and engaging marketing content.
• Ensure all content aligns with brand standards, marketing objectives, and audience needs
• Write, edit, proofread, and provide constructive feedback to maintain content quality and consistency.
• Partner with marketing colleagues and business stakeholders to plan and execute integrated marketing campaigns across print and digital channels.
• Develop content and campaign tactics designed to generate awareness, engagement, demand, and positive customer experiences.
• Support campaign activation efforts by delivering content that differentiates Principal products, services, and capabilities.
• Balance multiple projects and priorities in a fast-paced environment while meeting deadlines and business objectives.
• Serve as a key resource for the team's content delivery technology, particularly Seismic.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 4+ years of experience in content marketing, marketing communications, or content strategy.
• Proven ability to develop strategic content and execute integrated marketing campaigns across digital and traditional channels.
• Strong storytelling skills with the ability to simplify complex information for diverse audiences.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Strong problem solving, project management, organizational, and time management skills.
• Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.
• Demonstrated attention to detail and commitment to quality.
• Strong relationship-building, collaboration, and stakeholder management skills.
• Experience using data and analytics to measure content performance and drive recommendations.
• Proficiency with PowerPoint and other content creation tools.

Preferred

• Experience with content delivery platforms such as Seismic LiveDocs.
• Interest in and enthusiasm for marketing technology, content management systems, and digital enablement tools.
• Experience working with marketing content platforms and processes.
• Understanding of Principal products, distribution channels, and customer segments.
• Experience working in regulated environments where compliance and governance processes are critical.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible
• Principal is an Equal Opportunity Employer
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.