Responsibilities

• Support the development of audience and targeting strategies for digital marketing campaigns.
• Assist with market research, industry research, persona development, and audience analysis.
• Help gather, organize, and analyze campaign performance data across multiple marketing channels.
• Contribute to the development of campaign recommendations and strategic planning documents.
• Support testing initiatives and help identify opportunities for campaign optimization.
• Assist in documenting customer journeys and mapping engagement opportunities across the buyer lifecycle.
• Help build presentations, reports, dashboards, and performance summaries for stakeholders.
• Collaborate with cross-functional teams including campaign execution, analytics, sales, content marketing, and product marketing.
• Research emerging digital marketing trends, technologies, and best practices and share findings with the team.
• Participate in team meetings, strategy discussions, and project planning activities.

Requirements

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Analytics, Digital Media, Journalism, Economics, or a related field.
• Expected graduation date within the next 12-24 months.
• Strong interest in digital marketing, marketing strategy, business growth, or customer engagement.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to analyze information, identify patterns, and communicate insights effectively.
• Comfortable working both independently and collaboratively in a team environment.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Teams.
• Eagerness to learn new technologies, tools, and marketing concepts.

Preferred

• Coursework in marketing, advertising, business analytics, communications, economics, or related disciplines.
• Experience through student organizations, coursework, academic projects, internships, campus leadership, or volunteer work.
• Basic understanding of digital marketing channels such as email, social media, search, content marketing, or paid media.
• Familiarity with data analysis, dashboards, or reporting tools.
• Experience using Microsoft Copilot, Power BI, Excel, Tableau, or similar analytical tools.
• Interest in AI, marketing technology, customer insights, or marketing innovation.
• Experience presenting findings or recommendations to a group through coursework or extracurricular activities.

Benefits

• Potential for full-time offers after university graduation and completion of the program
• Mentorship from senior engineers
• Individual career development planning
• Networking with our global leaders
• Professional and technical workshops
• Leadership opportunities
• Energetic student community
• Paid volunteer time off
• Employee discounts at our top customer sites
• Siemens offers a variety of health and wellness benefits to employees. The actual compensation offered is based on the successful candidate’s work location, as well as degree type and relevant education. Details regarding our benefits can be found here: www.benefitsquickstart.com.