Strategic Program Manager, Marketing

San Francisco, CA (On-site)

$169K/yr – $296K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing strategy and operations at senior level, turning company goals into actionable plans and driving cross‑functional alignment.

  • Own end-to-end planning cycles, including annual review, quarterly re-planning, and budget and headcount management.
  • Must-have: 8+ years in marketing strategy, operations, or a similar role in high-growth SaaS.
  • Standout: Experience influencing senior stakeholders and leading cross-functional forums.

Job Description

Lead marketing strategy and operations at senior level, turning company goals into actionable plans and driving cross‑functional alignment.

  • Own end-to-end planning cycles, including annual review, quarterly re-planning, and budget and headcount management.
  • Must-have: 8+ years in marketing strategy, operations, or a similar role in high-growth SaaS.
  • Standout: Experience influencing senior stakeholders and leading cross-functional forums.

Responsibilities

  • Partner closely with the CMO to shape and drive the overall marketing strategy, translating company goals into clear, actionable, and measurable plans
  • Work with finance and data science to align on Marketing's north star metrics, define annual and quarterly goals, and establish regular reporting structures
  • Run Marketing's core planning cycles end-to-end — annual functional review, quarterly re-planning, quarterly/monthly business reviews, budget management and headcount planning
  • Work closely with partner teams across sales, product and more to ensure tight alignment on priorities and regular and clear communication
  • Deliver data-driven insights and analytics by synthesizing quantitative and qualitative inputs into actionable strategies and business recommendations
  • Work with marketing leadership on implementing our teamwide AI transformation strategy, scaling workflows that have already shown value and identifying new use cases across teams

Preferred

  • Experience supporting C-suite or VP-level leaders, particularly within a go-to-market or revenue organization
  • Experience in PLG or a B2B SaaS company, especially at high-growth or public companies
  • Prior experience and proficiency in using Figma and FigJam

Benefits

  • health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.
Figma logo

Figma

4.4 Glassdoor

Design is everyone's business

Founded in 2012
San Francisco, California, USA
2.8K employees (559 in marketing)
81% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
88M
Monthly Google Ads Budget
$424.5K
Traffic Source Mix
Search
17.8%
Direct
75.1%
Referral
6.3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
142 (5% of company)

Funding

Total Funding
$1.4B
Last Raise
$700M
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity
  • Jul 2024
    Secondary Market • $700M
  • May 2024
    Series F • $415.7M

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