Responsibilities

• Contributes to the development of partnership strategies and leads execution aligned with brand and business objectives.
• Owns relationships with key sponsorship partners and agencies, ensuring high-impact program delivery and on-site event execution.
• Track and manage the planning and allocation of budgets for partnership programs, ensuring fiscal responsibility.
• Lead negotiations on long-term partner deals to ensure the brand is represented to meet business needs.
• Collaborate with the brand team to integrate partnerships into seasonal campaigns, bringing new consumers and a broader reach.
• Identify process improvements and implement best practices across the partnership team to enhance productivity and efficiency.
• Represent Carhartt at national and strategic partnership events, acting as a brand ambassador.
• Serve as the primary escalation point for partnership issues, resolving conflicts and ensuring partner satisfaction.
• Collaborate with Retail Brand Managers and other internal stakeholders to maximize the impact of partnership programs on sales and brand awareness.
• Lead the development of creative briefs and manage the creative process in partnership with Brand Creative teams.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• Minimum 7 years of marketing experience within a branded product or consumer-focused environment
• Proven experience developing and executing partnership strategies at a national level.
• Strong collaboration skills with the ability to work effectively across cross-functional teams
• Strong track record of managing complex projects and delivering results under tight deadlines.
• Apparel, retail, or consumer products industry experience preferred.
• Excellent verbal and written communication skills, with experience presenting to leadership.
• Advanced relationship management skills with agencies, partners, and internal stakeholders.
• Outstanding organizational skills, with the ability to prioritize and delegate effectively.
• Strategic thinker with a passion for consumer engagement and brand building.