Responsibilities

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making

Requirements

• Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
• Strong written, project management, and presentation skills
• Strong communication skills to all levels of the organization from peers to executive management
• Self-starter
• Based in Westerville, OH
• 10% travel time required
• Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred
• Experience with services marketing or product management
• Experience with Pardot and Sharepoint is a plus
• 10-15 years of experience
• Digital marketing experience is a plus
• Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus

Preferred

• MBA preferred
• Experience with Pardot and Sharepoint is a plus
• Digital marketing experience is a plus
• Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus