Strategic Marketing Manager

Long Beach, CA (Hybrid)

$140K/yr – $170K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive the SCS Energy marketing agenda by partnering with leadership to build a strategic plan, align brand and demand programs, and equip the business development team with assets, events, and content that differentiate the practice in key markets.

  • Strategic Planning & Execution: Define goals, KPIs, budgets, and campaigns that link marketing to growth for the energy unit.
  • Content & Campaign Leadership: Create high-impact assets (white papers, case studies, videos) and run integrated campaigns across digital channels and live events.
  • Cross-Functional Alignment: Ensure brand consistency, collaborate with sales and subject-matter experts, and manage external partners to execute market-ready initiatives.

Job Description

Responsibilities

  • Partner with the Business Unit Director to develop and execute a comprehensive strategic marketing plan that supports the SCS Energy business unit growth initiatives.
  • Analyze market trends, client insights, and competitive landscape to inform marketing and business development strategies.
  • Lead development of annual marketing goals, KPIs, and budgets; monitor and report on performance.
  • Enhance brand positioning across strategic markets.
  • Oversee integrated marketing campaigns that increase awareness and reinforce the company's thought leadership.
  • Collaborate with internal stakeholders to ensure brand consistency across channels and platforms.
  • Lead creation and distribution of high-impact content including white papers, case studies, videos, and social media.
  • Manage digital marketing initiatives.
  • Support go-to-market strategy for service offerings.
  • Develop marketing assets and tools to support business development teams in proposal and capture efforts.

Requirements

  • A bachelor's degree in marketing, communications, business administration, or a related field is required.
  • A minimum of 8 years of professional experience in marketing or business development is required. 15 years of experience is prefered.
  • Experience working with a professional services organization is preferred.
  • Must be skilled in web analytics tools and marketing software, including CRM programs.
  • Proficient in social media platforms, webinar broadcasting, video creation, and technical publications.

Preferred

  • Experience preferred in the engineering consulting industry
  • Experience preferred in professional services
  • Experience in branding strategy
  • Experience in account-based marketing
  • Experience in market research
  • Experience in lead generation
  • Experience in social media
  • Experience in marketing campaign management

Benefits

  • Medical, Dental, Vision, Life and Disability Insurance
  • 100% employer- funded Employee Stock Ownership Plan (ESOP) and 401K including employer match
  • Annual Bonus Program
  • Student Debt Employer Contribution Program
  • Paid holidays, PTO and Paid Parental Leave
Salem Media Group logo

Salem Media Group

4.0 Glassdoor

Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,600 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, a leading publisher of Christian themed magazines. Salem owns and operates over 100 radio stations, with 67 stations in the nation’s top 25 markets – and 30 in the top 10. Each of our radio properties has a full portfolio of broadcast and digital marketing opportunities.

Founded in 1986
Camarillo, California, USA
1.9K employees (857 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
66.6K
Traffic Source Mix
Search
35.4%
Direct
50.6%
Referral
12%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
737 (39% of company)

Funding

Total Funding
$63.7M
Last Raise
$1.2M
Post IPO Equity, 7 months ago

Funding History

  • Apr 2025
    Post IPO Equity • $1.2M
  • Dec 2023
    Post IPO Debt • $26M
  • Mar 2023
    Post IPO Debt • $36.5M

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