Strategic Marketing and Events Planner

Oklahoma, USA (On-site)

$40K/yr – $55K/yrMid Level4+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate events and donor programs across in person and digital channels to drive attendance, viewership, and donations while aligning with cross functional partners.

  • Event ownership: plan, execute, and evaluate large and small events with measurable attendance and donor impact.
  • Marketing and content: collaborate on campaigns, social, and web content to grow audience and revenue.
  • Donor engagement: coordinate pledge events and partner experiences to deepen support and sponsorships.

Job Description

Responsibilities

  • Plan, execute, and evaluate in-person and virtual events to promote OETA programming, engage viewers, and cultivate donors.
  • Develop strategic engagement plans to maximize visibility, audience growth, and revenue for both small-scale and large-scale events.
  • Coordinate opportunities for community leaders and partners to experience OETA programming and understand its educational and cultural impact.
  • Collaborate with the marketing, development team, programming and education teams on donor events, sponsorships, and community initiatives.
  • Coordinate logistics, vendors, volunteers, event materials, and budgets, including grant-funded budgets.
  • Work with the marketing team to develop and execute digital marketing campaigns, social media promotion, and content for OETA web platforms to drive attendance, viewership, and donations.
  • Track, analyze, and report on event engagement, attendance, demographics, and donor impact to inform future strategies.
  • Prepare event scripts, run-downs, press releases, newsletter copy, and other promotional materials.
  • Represent OETA at trade shows, community events, cultural festivals, and media appearances.
  • In collaboration with the Development team, coordinate live pledge events to Include scheduling volunteers, vendors, and curating prizes.
State of Oklahoma logo

State of Oklahoma

2.6 Glassdoor

The State of Oklahoma provides services to Oklahomans via roughly 30,000 state employees working across dozens of state agencies.

Founded in 2000
Oklahoma City, Oklahoma, USA
2.7K employees (32 in marketing)
38% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
37.5%
Direct
52.9%
Referral
8.5%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
18 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
$2.1M
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $2.1M

Recent News