Drive data-driven marketing strategy and cross-channel optimization for large client engagements.

• Own planning and execution of analytics-driven marketing programs across paid, earned, and owned media.
• Must-have: 10+ years of marketing strategy experience with large client relationships.
• Standout: Ability to engage C-suite and influence executive-level decisions.

Responsibilities

• Data & Analytics Services
• Marketing Performance Insights & Strategy – Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency.
• Comprehensive Performance Measurement & Reporting – Provide ongoing analysis and custom reporting, using KPIs to measure campaign success and identify areas for optimization.
• Audience & Market Intelligence – Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies.
• Data Integration & Management – Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis.
• Marketing Optimization & Execution Services
• Omnichannel Marketing Optimization – Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.
• Personalization & Audience Targeting – Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.
• MarTech & Automation Strategy – Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences.
• Attribution & ROI Analysis – Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.
• Strategic Advisory & Client Partnership
• Executive-Level Consultation – Act as a trusted advisor to client CMOs and senior leaders, guiding high-level marketing strategy and investment decisions.
• Proactive Client Communication & Strategy Reviews – Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics.
• Innovation & Growth Planning – Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends.

Requirements

• 4 Year / Bachelors Degree-Bachelors degree in related discipline required
• Preferred-Graduate Degree (Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred)
• 10+ years of marketing strategy experience and large client relationship management
• Demonstrated record of leading important marketing engagements and consulting initiatives for client organizations -- and building C Suite relationships. Ideally, this experience comes from both client side tenures and senior agency/consultancy experience.
• Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, etc.
• Experience with cultivating and maintaining client executive relationships
• Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy
• Familiarity with Market Research techniques and strategies
• Very strong written communication skills. Experience with direct client contact and effective presentations
• Ability to interpret analytic findings and present them to non-technical audiences for the purpose of driving marketing and customer treatment strategies.
• Expert level understanding of 1st, 2nd, and 3rd party data assets and their respective role in driving marketing performance
• Strong understanding of marketing database strategies and applications -- coupled with an ability to draw actionable insights from marketing data for client benefit

Preferred

• Graduate Degree (Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred)
• Experience from both client side tenures and senior agency/consultancy experience is highly desirable.

Benefits

• RRD's benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.