Responsibilities

• Translate account and buyer intelligence into signal-based demand gen or ABM plays
• Partner with Global and Regional Demand Gen and Field Marketing teams to improve targeting precision
• Embed signal-driven insights into campaigns, programs, events, outbound motions, and expansion plays
• Focus on pipeline that progresses — not just activity volume
• Monitor performance across pipeline creation, acceleration, and closed progression
• Drive iteration and optimization based on measurable outcomes
• Collaborate with Marketing AI to build and refine AI Agents that enable teams to self-serve GrowthX intelligence for smarter prospecting and program creation

Requirements

• 4+ years in Demand Gen and/or ABM
• Experience with signal-based GTM platforms
• Strong understanding of pipeline stages and revenue mechanics
• Experience partnering with Sales, SDR, and Field Marketing
• Bias for action, radical ownership, and measurable impact
• Notable ability to translate data into business narratives and actionable plans
• Relentless focus on measurable pipeline and revenue impact
• Hungry, determined, enthusiastic, and ready to execute at a high level

Preferred

• Prospecting / SDR experience
• ABM program experience across tiered account strategies
• Experience influencing sales and marketing teams
• Background in B2B SaaS

Benefits

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta
• Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs.
• Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live.
• Find your place at Okta today! https://www.okta.com/company/careers/.