Strategic Content Planner, Pediatric Nutrition, Internal Agency - Columbus, OH

Columbus, OH (On-site)

$99K/yr – $199K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and coordinate omni-channel content strategy for Pediatric and Adult Nutrition, guiding cross-functional teams to create and activate content frameworks, briefs, and roadmaps aligned with brand objectives and ROI.

  • Define content and messaging frameworks, consumer journeys, influencer strategies, and activation plans.
  • Partner with brand and agency teams to drive integrated, data-informed campaigns.

Job Description

Responsibilities

  • Lead content strategist for Pediatric Nutrition /Adult Nutrition deliverables across the internal agency.
  • Develop omni-channel, consumer-centric content marketing strategies aligned with business objectives and ROI goals.
  • Create strategic deliverables including content and messaging frameworks, positioning recommendations, consumer journeys, influencer strategies, and activation plans.
  • Write clear, inspiring creative briefs to guide the creative development process.
  • Ensure strategic recommendations, content frameworks and creative briefs reflect business objectives, brand guidelines, audience insights, and a consistent messaging approach.
  • Outline and rationalize key goals, strategies, tactics, and roadmaps.
  • Partner with internal and external creative and media teams to provide audience insights, strategic direction and content recommendations that inform breakthrough creative ideas.
  • Responsible for collaboration with leadership of brand agency partners for cross-channel planning and integration/execution of all marketing efforts, as well as creative and strategic leadership
  • Facilitate clear communication, alignment, and collaboration across disciplines.
  • Maintain strong relationships with a variety of internal stakeholders (Brand Marketing, Legal, Regulatory, Public Affairs, Executive Management) and external partners (vendors, agencies).

Requirements

  • Bachelors Degree in Business, Marketing, Communication, or related field
  • 7+ years of marketing strategy experience leading or guiding Brand Strategy in CPG or Health related industries.
  • Brand management experience preferred.

Preferred

  • - Excellent presentation and interpersonal skills as well as the ability to facilitate communication and share out of results and provide recommendations to stakeholders.
  • - Excellent written and oral communication skills
  • - High level of organization and attention to detail
  • - Proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
  • - A positive attitude and eagerness to solve complex problems
  • - Demonstrated ability to work proactively and independently

Benefits

  • - Career development with an international company where you can grow the career you dream of.
  • - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • - An excellent retirement savings plan with a high employer contribution
  • - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Salaries

Posted range

$99K/yr – $199K/yr

Taken straight from the job posting.

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