Own social content management and cross-unit coordination for App State athletics, aligning messaging, visuals, and web presence across Twitter, Facebook, Instagram, YouTube, and TikTok.

• Content ownership: primary strategic communications contact for assigned sports, coordinating with marketing, sponsorships, ticketing, productions, creative services, Mountaineers Athletic Fund, and other units.
• Platform and design: manage official social channels and design graphics for social and appstatesports.com.
• Brand and workflow: implement content management policies and ensure brand cohesiveness across sites, assets, and messaging.