Strategic Business Partner (Marketing Performance Manager)

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own vendor accountability for marketing performance across multiple law-firm accounts, turning data into action and guiding clients on ROI and spend shifts.

  • Own vendor review and corrective actions within 10 business days to improve CPL, CPC, CPA, and ROAS.
  • Benchmark and report performance monthly and quarterly, steering budgets and strategy with internal teams.
  • Explain data clearly to clients and coach them on evaluating vendor effectiveness for durable growth.

Job Description

  • Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
  • Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
  • Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
  • Benchmark vendor performance quarterly against industry standards and internal best practices.
  • Conduct monthly strategy calls with each client to review performance and guide decision-making.
  • Coach clients on evaluating vendor effectiveness and marketing ROI.
  • Identify operational gaps (e.g., intake, tracking) and collaborate with internal consultants to resolve them within 30 days.
  • Deliver bi-weekly performance reports that connect marketing spend to client growth metrics.
  • Interpret and communicate marketing data to clients in clear, actionable terms.
  • Recommend budget reallocations or strategy shifts based on performance trends at least once per quarter per client.