Strategic Account Manager

Anne Arundel County, MD (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own client-facing program management for Ironmark, guiding campaigns across digital and traditional channels and driving account growth.

  • Primary ownership of client projects and cross-team coordination
  • 5+ years of client-facing marketing experience
  • Identify cross-sell opportunities and optimize ROI/ROAS to grow accounts

Job Description

Responsibilities

  • Serve as the primary Point-of-Contact for assigned clients, ensuring seamless project management and communication between Ironmark’s production / implementation teams, vendors and clients.
  • Build strong rapport and relationships with assigned clients; become a trusted advisor that can provide recommendations for account growth and reaching client’s overall business goals.
  • Uncover opportunities for cross-sell and upsell of Ironmark’s services as they relate to clients’ business goals.
  • Proactively manage production timelines, deadlines and performance of campaigns including digital advertising (Social, PPC, Programmatic), SEO, website, lead generation and print marketing production.
  • Proactively provide analysis and recommendations of Ironmark’s services and campaigns to clients; communicate ROI / ROAS and optimization opportunities.
  • Present the Ironmark team's work to clients in a confident, engaging and efficient manner, fostering client retention, client growth and satisfaction.

Requirements

  • 5+ years of physical & digital marketing experience in a client-facing role, managing multiple clients and projects.
  • Ability to build strong professional relationships with C-suite and Executives at the client level.
  • SEO / AIO
  • Email marketing
  • Digital Paid Media (PPC, Display, Programmatic, Social)
  • Social media marketing & reputation monitoring (Facebook, Instagram, Twitter, YouTube, LinkedIn)
  • Reporting & analytics
  • Marketing automation and blogging software (examples: HubSpot, Pardot, Marketo, Eloqua, etc.)
  • Event Marketing

Preferred

  • Web Design & Development (WordPress a plus)
    IRONMARK logo

    IRONMARK

    We are the simplifiers. Our focus is on making success as easy as possible for our clients. So as the marketing world has grown increasingly more complex, we’ve grown our services to keep it all uniquely manageable for you. Today we are a creative-data-marketing-technology-web design-print production-logistics-communications firm. It’s a combination that offers the end-to-end digital and physical marketing services you need in the simplest, most efficient way possible — from one proven partner. At Ironmark, it’s not about trying to be all things to all people. Just all things to smart marketers. Because that’s how we help them simplify the modern world.

    Founded in 1955
    Annapolis Junction, Maryland, USA
    213 employees (39 in marketing)

    Traffic Signals

    Monthly Visitors
    30.6K
    Monthly Google Ads Budget
    $9.8K
    Traffic Source Mix
    Search
    46.1%
    Direct
    42.8%
    Referral
    6.6%
    Social
    3.4%
    Paid
    1%

    Headcount Trend

    Current headcount: ~213

    Marketing Team

    Marketing Team Size
    21 (10% of company)
    Median Career Experience
    9.5 years
    Median Tenure
    3.6 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Last Raise
    Series Unknown, 4 years ago

    Funding History

    • Jun 2022
      Series Unknown