Responsibilities

• Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach.
• Conceptualize new storytelling angles.
• Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i dentify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers.
• Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.