Responsibilities

• Create 15-20 pieces of content per month: recipes where Stone House Bread is the star, bakery storytelling content, customer features, health/wellness education, and seasonal campaign assets
• Shoot and edit scroll-stopping short-form videos on your phone (mobile-first) that hook our core demographic
• Build and grow our email list as the #1 repeat-purchase channel – weekly/bi-weekly sends that educate, inspire, and convert
• Run the community like a pro: reply to comments/DMs fast, spot and activate superfans, build real relationships
• Team up with local Michigan food creators, bloggers, and micro-influencers for seeding, UGC collabs, and organic reach
• Track and report on what actually matters: email growth, open rates, repeat purchase signals, retail sales lift – not just followers and likes
• Own monthly content calendars tied to launches, Michigan seasons, promos, and biz goals
• Work cross-team on retail content, new products, brand voice/visuals

Requirements

• 1-3 years creating/managing social content or digital marketing (food/CPG experience)
• Strong portfolio: mobile-shot/edited recipe/food videos that perform
• Know what makes recipe content pop (hooks, pacing, visuals, platform hacks for IG/FB/email)
• Cool being on camera (or directing others) for demos/storytelling
• Data mindset: care about business results over vanity metrics
• Self-starter energy — juggle projects, own your lane, no hand-holding
• Real passion for good food, real ingredients, wellness (FODMAP, gut health, sourdough perks), and our mission to make amazing bread accessible
• Tools: email platforms (Mailchimp/Klaviyo), editing apps (CapCut, Canva, Adobe), some AI helpers

Preferred

• Bonus: know older demo algorithms on FB/IG

Benefits

• Medical/dental/vision
• 15 PTO days + paid holidays
• flexible hybrid schedule
• professional development budget for conferences, courses, and skill-building
• unlimited Stone House Bread