Responsibilities

• Conversion Strategy: Define and lead a comprehensive roadmap for website optimization, experimentation (A/B, multivariate, personalization), and funnel design aimed at increasing trial sign-ups, qualified sales leads, and average order values of newly acquired customers.
• Cross-Functional Leadership: Lead a dedicated squad of Product, Design, Engineering, and Analytics partners, rallying them around high-impact experiments that improve performance. Influence senior stakeholders across Marketing and Product to align on growth priorities.
• Data-Driven Insights: Go beyond surface-level metrics. Uncover actionable insights about user behavior, traffic patterns, and conversion funnels, translating them into business opportunities.
• Strategic Collaboration: Serve as the central hub for web acquisition. Partner closely with Paid Media, SEO, Product Marketing, and Content to deliver seamless, high-performing customer journeys from first click to conversion.
• Business Impact: Champion a test-and-learn culture. Tie all initiatives directly to growth outcomes by owning customer acquisition and revenue targets.
• Coaching & Mentorship (optional): Elevate the craft of experimentation by mentoring cross-functional partners and evangelizing CRO best practices.

Requirements

• 5+ years in web marketing, digital growth, or CRO roles, with a clear track record of improving conversion rates and driving revenue through a B2B or B2C website (SaaS experience is a major plus).
• Deep expertise with web analytics, experimentation platforms, and content management systems (CMS).
• Strategic thinker with business-owner mindset: skilled at shaping roadmaps, influencing stakeholders, and translating complex data into a clear vision.
• Exceptional communicator and collaborator who thrives in fast-paced, cross-functional environments.
• A builder who thrives in ambiguity, proactively mapping out solutions and testing bold ideas.

Benefits

• equity rewards and benefits, in accordance with our applicable plans and programs