Responsibilities

• Positioning & messaging for the stage. Build the message house for Onboard & Build — the value propositions, proof points, and narrative that make developers choose and stay. Keep all four journeys laddering to one coherent story and to the broader company positioning.
• Launch & GTM execution. Own the PMM deliverables for launches touching your journeys — messaging, enablement, content, and field readiness — mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks.
• Field & sales enablement. Arm the field to sell the onboarding and developer story — first-call decks, objection handling, competitive framing, and the pitch reps carry — partnering with the enablement team on delivery.
• The AI-native adoption story. Own how the agentic era shows up at this stage: agent-driven discovery, agents as a first-class audience, and the message that CockroachDB is where developers and their agents build. Turn it into proof, not just positioning.
• Cross-functional partnership. Work hand-in-glove with the PMs for each journey, with DevRel, docs, and demand gen — translating what's shipping into what the market hears, and bringing developer reality back into the roadmap.
• Proof and content. Drive the case studies, reference stories, and technical content that make the onboarding and build story credible — grounded in real customer outcomes, not claims.

Requirements

• 8+ years in product marketing, with a track record of owning positioning, messaging, and launches for technical products — ideally databases, developer tools, data infrastructure, or cloud platforms (Staff level; senior candidates with exceptional depth considered).
• Genuine technical fluency. You can hold a real conversation with developers and PMs about distributed systems, databases, and how software gets built — and translate it into messaging that's both accurate and compelling. You don't fake the technical depth; you have it.
• Fluency in the AI-native developer world. You understand how developers build with LLMs and agents today — RAG, vector search, agent memory, MCP, agent-driven workflows — and can position data infrastructure credibly within it.
• A clear, opinionated point of view. You bring a strong PMM perspective and defend it with evidence. You'd rather challenge a weak positioning than execute it quietly, and you know how to disagree constructively.
• Sharp technical storytelling. You turn capability into meaning — “online schema changes” becomes “ship changes with zero downtime” — and you make the developer's life the center of the story.
• Bias for decision-ready output. You produce concise, high-quality work under real deadlines, flag decisions inline, and don't pad. You work fast when the direction is clear.
• Cross-functional gravity. You earn trust with PMs, engineers, sales, and DevRel, and you make the story better by pulling their reality into it.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave