Responsibilities

• Connect Business Strategy to Experience Strategy
• Partner with Mid-Market GTM, Sales, Product, and Marketing leaders to understand growth priorities, success metrics, and customer motions.
• Translate business objectives into clear experience strategies that define the role experiences play in driving awareness, consideration, adoption, and expansion.
• Ensure every experience has a defined strategic purpose, audience, and measurable outcome.
• Lead with Insight and Design Thinking
• Develop a deep understanding of mid-market customers, their operating realities, and decision-making dynamics.
• Use research, synthesis, and design thinking methodologies to uncover insights that inform experience design.
• Co-Create Experiences That Drive Business Impact
• Help shape end-to-end experiences—not just events—across the mid-market portfolio, including flagship moments, executive engagements, field programs, ABM activations, partner experiences, and industry events.
• Partner tightly with the event producers to ensure strategic intent carries from concept through execution.
• Activate Storytelling in Service of GTM
• Define how Intuit’s mid-market strategy and value proposition come to life through storytelling, demos, and immersive moments.
• Ensure experiences reinforce Intuit’s market POV and support how mid-market buyers evaluate and adopt solutions.
• Measure, Learn, and Evolve
• Use data and qualitative feedback to refine experience strategies over time.
• Champion experimentation and continuous improvement across formats, technologies, and engagement models.

Requirements

• At least 12-15 years experience in design-thinking, strategy, product storytelling, immersive experience design, or related fields.
• Embraces design thinking as a way of working, not just a process.
• Demonstrated track record of scrappy prototyping, piloting, and experimenting to get to the right audience experience.
• Strong grounding in design thinking, research, synthesis, and facilitation as tools for solving business problems.
• Proven ability to translate business goals into experience strategies that drive measurable outcomes.
• Experience designing experiences in service of B2B GTM motions (pipeline growth, deal acceleration, adoption, partner enablement).
• Experience working with or marketing to mid-market businesses is a strong plus.
• Exceptional storytelling and communication skills, including comfort influencing senior leaders.

Preferred

• Experience working with or marketing to mid-market businesses is a strong plus.

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position will be eligible for a cash bonus, equity rewards and benefits.