Responsibilities

• Own and evolve Boulevard's brand marketing strategy, ensuring our brand consistently reflects who we are and where we're going.
• Help shape our positioning, messaging, voice, and storytelling across customer-facing channels.
• Identify opportunities to strengthen Boulevard's market presence by staying close to customers, competitors, industry trends, and cultural moments.
• Own and manage Boulevard’s internal communications in partnership with the People Team.
• Develop and lead integrated brand campaigns that build awareness, deepen customer engagement, and support business growth.
• Partner across Product Marketing, Demand Generation, Creative, Content, Communications, Sales, and Customer Success to bring cohesive campaigns and launches to market.
• Translate customer insights and business priorities into clear marketing strategies and creative briefs.
• Build scalable planning processes that create alignment and enable teams to move quickly.
• Project Management support
• Own Boulevard's public relations strategy, including agency management, media outreach, executive thought leadership, and earned media opportunities.

Requirements

• Significant experience leading brand marketing for a high-growth B2B SaaS or technology company.
• A track record of developing integrated marketing campaigns that connect brand strategy to business outcomes.
• Experience partnering across Product Marketing, Demand Generation, Creative, Communications, Sales, and Executive Leadership.
• Strong storytelling instincts and exceptional written and verbal communication skills.
• Experience leading PR, media relations, customer marketing, partnerships, or related brand programs.
• Strong marketing judgment with the ability to prioritize, simplify complexity, and make sound decisions in fast-moving environments.
• A builder's mindset—you enjoy creating structure where little exists and aren’t afraid to roll up your sleeves to make things happen.
• Curiosity, humility, and a collaborative approach to solving problems and influencing across teams.

Benefits

• ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
• 🏝 Take a break whenever you need with our flexible vacation day policy.
• 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
• 💚 Family planning resources and specialized support programs.
• 🔮 Equity: get ahead on the ground floor and grow with Boulevard.
• 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.