Sr. WW Brand Marketing Manager, DSP Program

Austin, TX (On-site)

$106K/yr – $185K/yrSenior Level8+ years expFull time

Posted 10 days ago

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Job Summary

Own and drive the DSP brand through authentic marketing plans, bold storytelling, and cross-functional campaigns, with a focus on voice of the customer, experimentation, and measurement.

Lead cross-functional programs and campaigns across partnerships and internal teams
Infuse voice of the customer data into channel and content strategies
Measure, report, and optimize marketing impact to leaders

Job Description

Responsibilities

Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
Establish a north star vision and roadmap for the DSP brand
Partner with agencies and internal creative teams to develop compelling content
Identify emerging topics and develop proactive plans with stakeholders
Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

Requirements

8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience in marketing or marketing research
Experience using data and metrics to drive improvements

Preferred

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience presenting metrics and progress to goal to senior leadership
Experience developing and executing campaigns across a multitude of timezones and languages
Experience using data and metrics to measure impact and determine improvements
Experience with test and learn, marketing optimization, and experimentation

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com