Sr. WW Brand Marketing Manager, DSP Program

Nashville, TN (On-site)

$106K/yr – $158K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand narrative and cross functional campaigns for the DSP program, weaving voice of the customer into channel strategy while leading bold storytelling, experimentation, and measurement across a global, multi time zone partner ecosystem.

Brand & Campaign Ownership: Establish the DSP north star and roadmap, coordinating with agencies and internal teams to surface compelling content.
Voice of the Customer: Inject qualitative and quantitative customer insights into channel and content strategies to educate and excite audiences.
Measurement & Optimization: Monitor campaign effectiveness and report to leaders, using data to drive improvements across time zones and partners.

Job Description

Responsibilities

Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
Establish a north star vision and roadmap for the DSP brand
Partner with agencies and internal creative teams to develop compelling content
Identify emerging topics and develop proactive plans with stakeholders
Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

Requirements

8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience in marketing or marketing research
Experience using data and metrics to drive improvements

Preferred

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience presenting metrics and progress to goal to senior leadership
Experience developing and executing campaigns across a multitude of timezones and languages
Experience using data and metrics to measure impact and determine improvements
Experience with test and learn, marketing optimization, and experimentation

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com