Sr. VP of Marketing and Community Impact

El Paso, TX (Unknown)

$181K/yr – $241K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own enterprise marketing, brand management, and community impact initiatives at FirstLight, guiding strategy, member growth, public relations, and Foundation operations while partnering with the Executive Leadership Team and Board.

Lead Marketing, Brand, and Community Impact workstreams across the organization
Drive alignment with the Credit Union’s strategic plan and measurable outcomes

Job Description

Responsibilities

The Senior Vice President (SVP) of Marketing and Community Impact provides executive leadership and strategic direction for FirstLight’s marketing, brand management, member growth, digital engagement, public relations, business development, Foundation operations, and community impact initiatives. This role ensures these functions align with and advance the Credit Union’s Strategic Business Plan, mission, and growth objectives.
As a member of the Executive Leadership Team and Executive Director of the Foundation, the SVP leads enterprise-wide strategies that strengthen brand reputation, enhance member engagement, expand community impact, and drive organizational growth. The SVP provides strategic counsel to senior leadership and the Board, fosters a high-performing culture, develops future leaders, and ensures operational excellence, accountability, and measurable results across Marketing, Foundation, and Community Impact functions. Through collaborative leadership and strategic vision, the SVP advances FirstLight’s mission and delivers meaningful value to members, employees, and the communities it serves.

Requirements

Bachelor’s degree in a related field.
Ten (10) years of progressive marketing experience, including senior-level responsibility for enterprise marketing strategy, integrated execution, brand management, analytics, budgeting, vendor oversight, compliance oversight, and five (5) years of management or supervisory experience, with three (3) or more years of senior management experience.

Preferred

Credit Union or financial institution marketing leadership experience with demonstrated ability to build disciplined, compliant, high-performing marketing operations and translate business priorities into measurable results preferred.

FIRSTLIGHT FEDERAL CREDIT UNION

We are a local, community-driven financial cooperative serving El Paso, Fort Bliss military installation, and Las Cruces communities. Chartered in 1955, we proudly celebrate 70 years with a clear mission to improve our members’ and soldier lives so they can achieve their dreams.With assets exceeding $1.6 billion, we have a thriving culture represented by 360+ employees committed to delivering the best member experience through our core values—excellence, relationship building, ownership, and teamwork. Through our dedicated people and continued investments in technology, we empower our membership to bank when they want, not when they have to through our eleven community engagement centers or virtually.Beyond our "Best of the Border" and "Best-in-State Credit Union" accolades, we have built a reputation for being fiscally sound and giving back. Through our Community Foundation, we have raised $450,000 in the last four years to fund scholarships for graduating seniors. And through our FirstLight Giving Program—where we donate $1 for every funded loan—we have provided over half a million meals to help combat food insecurity in partnership with El Paso Fighting Hunger and Casa de Peregrino’s Food Banks.Our commitment extends beyond financial services. Our volunteers and team members actively serve on local boards and committees, such as the El Paso Chamber, YMCA, Boys and Girls Club, Community en Acción, and Hospice El Paso. From our military roots to our community involvement, we are more than a financial institution.If you share our passion for making a difference and believe in our core values, consider joining our team! We are always looking for driven individuals who want to grow professionally while serving our members and community. Whether you're interested in membership, financial wellness classes, strategic partnerships, or a meaningful career with us, we’d love to connect with you.Reach out today and be part of something bigger with FirstLight!

Founded in 1955

El Paso, Texas, USA

237 employees (6 in marketing)

www.firstlightfcu.org