Sr. Trade Marketing Manager, FMC & Kinder Snacks

Parsippany, NJ (Hybrid)

$166K/yr – $208K/yrSenior Level8+ years expFull time

Posted 5 days ago

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Job Description

Responsibilities

  • In-Store Activity Strategy
  • Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
  • Cascade the Brand strategy at both total Market and Retail by channel to the whole Sales organization
  • Develop the in-store activity calendar by session / channel in close partnership with Brand, prioritizing the tentpoles / promos to provide clear guidance to the sales organization
  • Develop sales supporting tools (e.g. everyday display catalogues + development of display for new launches) to ensure a successful sell in of FMC + Kinder Snack activations and tentpoles
  • Monitor competitive activity to ensure external factors are incorporated into business plans
  • POS/Display & Pack Architecture
  • Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the New product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
  • Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
  • Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible

Requirements

  • 8-10 years relevant experience required in a CPG setting, with extensive sales experience
  • Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
  • Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP’s
  • Bachelor’s degree in a business/marketing discipline required; MBA preferred
  • Inspirational leadership and man-management style that promotes teamwork and nurtures top talent
  • Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy
  • Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
  • Commercially astute with strong business sense and excellent problem solving / analytical skills
  • Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and One Note
  • Management presentation competencies to effectively present key category insights in front of internal and external stakeholders

Benefits

  • In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
Ferrero logo

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946
Niederanven, Luxembourg, LUX
22K employees (2,873 in marketing)

Traffic Signals

Monthly Visitors
173.2K
Traffic Source Mix
Search
38.3%
Direct
38%
Referral
14.6%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
2,729 (13% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

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