Responsibilities

• Develop and execute programmatic advertising strategies using native ad platforms and select DSPs to drive performance for our brands.
• Analyze campaign data and metrics to optimize ad performance and maximize ROI.
• Create and manage audience segments for targeted advertising campaigns.
• Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives.
• Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce/DTC marketing.
• Provide regular performance reports and insights to stakeholders.
• Manage budgets and ensure efficient allocation of advertising spend and performance targets.
• Troubleshoot technical issues related to campaign setup and delivery.

Requirements

• 4+ years of programmatic media buying experience.
• Experience with media buying and audience management tools including Google Ads, Yahoo, Google DV360, CM360, The Trade Desk, Adobe Data Cloud, and Action IQ.