Responsibilities

• Promotion Management: Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.
• Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.
• Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.
• Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.
• Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Commercial Review Team (CRT) approvals, and production.
• Maintains working knowledge of regulatory guidance & delivers compliant programs.
• Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.
• Oversees the appropriate administration of promotional budgets for projects and deliverables.
• Customer Segment Strategy: Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.
• Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.