Responsibilities

• Support the documentation of business and technical requirements for CRM, MAP, and CDP integration patterns, including identity stitching, enrichment, and governed data flows.
• Write and refine user stories and acceptance criteria in collaboration with the product manager and engineering teams.
• Maintain and groom backlog items in JIRA or equivalent tools; ensure tickets are complete, accurate, and sprint-ready.
• Facilitate working sessions and process mapping workshops with platform owners and business stakeholders to gather requirements and document current-state workflows.
• Document multi-system GTM workflows including lead capture, scoring and routing, enrichment, consent flows, audience segmentation, and attribution.
• Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding.
• Execute UAT, data quality checks, and go-live validation steps per defined test plans.
• Maintain integration documentation, configuration notes, and enablement materials for GTM users impacted by system changes.
• Track and report on integration milestones, data quality metrics, and adoption KPIs for leadership review.
• Serve as a knowledgeable resource for GTM users navigating new system integrations or data processes