Responsibilities

• Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning
• Fully own execution: content creation, publishing, campaigns, and ongoing optimization
• Create social-first content, especially short-form video (concepting, scripting, filming, editing)
• Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture
• Collaborate with creators and internal teams to produce high-quality, on-brand content
• Manage posting cadence and content calendar end to end
• Own community engagement across platforms (comments, DMs, outbound engagement)
• Track performance, identify what’s working, and iterate quickly based on data and trends
• Stay ahead of platform trends and move fast on timely opportunities

Requirements

• 5–7 years of experience managing social media for a consumer brand or consumer app
• Proven ability to grow and engage audiences on Instagram and TikTok
• Strong creative instincts and hands-on content production skills
• Experience owning campaigns from idea through execution and analysis
• Comfortable being on camera and directing others when needed
• Highly organized, self-directed, and able to manage multiple initiatives at once
• Clear communicator who can collaborate closely with marketing, product, and creators
• Based in Southern California (Los Angeles preferred)

Benefits

• Competitive compensation and benefits
• High ownership and real impact on a growing product and brand
• Creative freedom with clear goals and accountability
• A team focused on building something useful, not just loud