Responsibilities

• Own and deliver on D&D’s overarching social media strategy, including distinct channel strategies for each platform—understanding what makes Instagram, TikTok, X, YouTube, Facebook, and others fundamentally different, and crafting platform-native approaches that improve reach, engagement, and brand relevance on each.
• Stay relentlessly current on social media trends, platform updates, algorithmic shifts, and best-in-class brand behavior—actively engaging with other brands, creators, and community voices to keep D&D culturally relevant and at the forefront of digital culture.
• Build and manage a robust analytics framework: define important metrics, track and interpret performance across channels, communicate clear and compelling insights to collaborators at all levels, and use data to pivot strategy in real time when the numbers call for it.
• Foster a test-and-learn culture by designing channel and content experiments, measuring outcomes, and scaling what works—bringing a bias toward iteration and continuous improvement.
• Serve as a strong internal communicator and advocate for social needs—partnering with Product, Marketing, Creative, and Franchise teams to influence the development of content that enables a best-in-class social strategy.
• Build and manage an editorial calendar that balances franchise moments, product launches, and real-time cultural opportunities, while maintaining a brand voice that reflects the creativity, passion, and values of the D&D community.

Requirements

• 5–8 years of social media experience, with at least 2–3 years in a senior or lead role, ideally in gaming, entertainment, or consumer brands.
• Demonstrated ability to develop sophisticated social strategies and implement them hands-on—from drafting copy and scheduling posts to jumping on trends in real time.
• Deep, working knowledge of all major social platforms and a genuine curiosity about where social media is headed.
• Strong analytical skills: proficiency with social analytics tools (Sprinklr, Sprout Social, Brandwatch, native platform analytics, or similar), ability to interpret data, and a track record of translating insights into strategic decisions.
• Excellent communicator—able to present analytics, recommendations, and campaign results clearly to a wide range of collaborators, including senior leadership.
• Proven ability to influence cross-functional teams and advocate effectively for the content and resources needed to implement a world-class social strategy.
• Experience managing brand social accounts that engage authentically with passionate fan communities.

Preferred

• Passion for or active experience with Dungeons & Dragons, tabletop RPGs, or adjacent gaming and fantasy communities.
• Experience working on IP-driven or franchise brands with highly engaged fan communities.
• Familiarity with creator and influencer partnership programs as an extension of organic social strategy.
• Experience with paid social as a complement to organic strategy.

Benefits

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay