Sr. Social Media Content Creator at REP Fitness | Westminster, MD | $85K/yr – $105K/yr

REP Fitness

Sr. Social Media Content Creator

Westminster, MD (Hybrid)

$85K/yr – $105K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end short-form content creation for REP’s social channels and events, with a mobile-first focus and brand-aligned storytelling.

Own end-to-end creation of short-form content (Stories, Reels, Carousels) aligned with REP brand guidelines.
Must-have: 5+ years in consumer-brand content creation with proven follower/engagement growth.
Standout: Strong mobile-first shooting and editing skills, translating brand stories into social narratives.

Job Description

Responsibilities

Own end-to-end creation of short-form, platform-optimized content (Stories, Reels, Carousels, etc), while staying aligned with REP brand guidelines.
Ensure all content is optimized for mobile-first viewing, adheres to best practices and stays ahead of relevant social trends
Deliver engaging content that supports audience growth and engagement on core platforms: Instagram, Facebook, TikTok & YouTube
Foster community through engaging content on our private Facebook Group
In collaboration with the Partnerships team, support creative input/insight within our influencer briefs to generate UGC content worth sharing & growing our audience on TikTok & Instagram
Partner with event teams to create on-the-ground, engaging content from activations, athlete appearances, and large-scale events.
Work closely with the social team & external agency to ensure creative content supports all campaign objectives, KPIs and brand growth
Deliver creative ideas during campaign planning sessions, leveraging insights from trends, audience behavior and competitive analysis
Partner with cross-functional teams (product, partnerships/athletes, creative) to translate brand stories into compelling social storytelling
Support apparel and Purist content as needed, though equipment focus will always be primary

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
5+ years of experience in content creation, ideally at a consumer brand with demonstrated success of growing followers & overall engagement
Strong portfolio showcasing short-form video, photography & storytelling, as well as examples of brand social media growth
Experience with editing software such as Canva, CapCut, Adobe Creative Studio or Final Cut Pro
Ability to shoot high-quality mobile-first content (lighting, audio, composition, etc) – both photography & video

Benefits

Day One Benefits!
Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday

REP Fitness

3.5 Glassdoor

See Job Openings: https://www.indeed.com/cmp/Rep-Fitness/jobsREP's mission is to enrich lives through sharing our passion for fitness. We do that by leading the way in innovation, customer service, and value.REP is a family-owned business, started in 2012 by two brothers with a love for fitness. The team has since grown, but the core values remain the same. As an INC 500 growth company, our triple-digit year over year growth has only been achieved through true start-up mentality and a passion for what we do.

Founded in 2012

Broomfield, Colorado, USA

158 employees (21 in marketing)

www.repfitness.com

59% recommend to a friend