Sr SEO Strategist at Staples Inc. | Framingham, MA | $90K/yr – $130K/yr

Staples Inc.

Sr SEO Strategist

Framingham, MA (On-site)

$90K/yr – $130K/yrSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive senior SEO strategy for Staples Business site, combining technical SEO, content optimization, and cross-functional delivery.

Must-have: 7+ years of SEO experience and proficiency with SEMrush, Ahrefs, and Google Search Console.
Standout: Proven cross-functional collaboration with Product, Engineering, Analytics, and Marketing to deliver scalable SEO solutions.
Standout: Ownership of technical SEO, site performance, and long-term roadmaps across templates and pages.

Job Description

Responsibilities

Monitor and analyze weekly SEO metrics, trends, and performance using industry-standard tools; provide actionable insights in weekly reporting.
Identify and prioritize SEO opportunities for Staples Business site and Stores, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
Partner with product, content, and UX teams to implement SEO best practices in both new templates and existing page designs.
Ensure site adherence to technical SEO standards, including compatibility for crawling and indexing, page speed, and mobile friendliness.
Conduct competitive analysis and identify opportunities for improved ranking and visibility in key print-related search segments.
Establish SEO guidelines and integrate them into department plans and roadmaps.
Coordinate tactics with PPC manager for balanced coverage of paid and organic listings.
Stay current with SEO trends, algorithm updates, and tools to proactively adapt strategies.
Prepare and present SEO performance reports and project updates to stakeholders and leadership.
Proficiency in oral and written communication, including the ability to convey complex technical concepts to both technical and non-technical stakeholders, ensuring clarity and alignment.

Requirements

Bachelor’s Degree or equivalent work experience.
7+ years of SEO experience.
Advanced understanding of search engine industry and algorithms; familiarity with HTML, CSS, JavaScript, XHTML, and AJAX.
Proficiency in SEO tools: SEMrush, Ahrefs, Google Search Console, Screaming Frog.
Highly proficient in Excel, Word, and PowerPoint; experience in web metric programs (Adobe Analytics, Google Analytics).
Proven ability to work cross-functionally with Product, Engineering, Analytics, and Marketing teams to prioritize and deliver scalable solutions.
Understanding of UX and Usability principles and their impact on SEO.

Preferred

Experience with local search optimization.
Prior experience improving SEO performance for B2B industries.
Experience working with Agile development teams and SEO sprint integration.

Benefits

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! https://careers.staples.com/Staples-Life/Benefits

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

33K employees (2,692 in marketing)

www.staples.com