Responsibilities

• Develop and implement comprehensive SEO-focused strategies that align with clients’ business goals.
• Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
• Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success with engagements focused on SEO.
• Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
• Oversee the execution of comprehensive SEO & GEO programs, including technical SEO, content optimization, proof and entity strategy, and adjacent services (i.e., Content Creation, CMS enhancements, landing pages, and digital analytics).
• Utilize advanced SEO tools and analytics platforms, including the iCrossing proprietary toolset, to monitor, analyze, and report on campaign performance.
• Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.
• Develop and deliver comprehensive SEO, AI, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
• Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
• Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.
• Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.
• Work with cross-functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media, and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
• Stay up to date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
• Create demand for iCrossing services through developing industry POVs and thought leadership papers.
• Craft compelling client case studies to support marketing-influenced leads.

Requirements

• 6+ years’ experience working in SEO for agencies or large brands.
• Bachelor’s degree in business, marketing, computer science, information technology, or related field strongly preferred.
• Extensive understanding of SEO principles, best practices, and industry trends
• Experience designing and applying GEO tactics to realize KPI growth for enterprise-level brands
• Strong analytical skills: ability to draw conclusions from data and take action accordingly.
• Results-driven with strong business acumen
• Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
• Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript, and web design technologies
• Possess strong storytelling and presentation capabilities.
• Ability to pivot quickly and work in a rapidly changing environment and adapt, as necessary.
• Highly organized with excellent analytical, time management, problem-solving, and project management abilities
• Proven ability to manage multiple projects and clients simultaneously.
• Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
• Excellent communication skills, both written and verbal
• Strong mathematical and writing skills.
• Able to work well in a team environment and have a positive attitude.

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits