Responsibilities

• Develop and execute integrated marketing strategies that drive customer acquisition, retention, revenue growth, and speak directly to our target markets and customer segments
• Conduct market research and competitive analysis, and translate insights into actionable strategy
• Develop and manage marketing budgets
• Own the annual marketing roadmap, setting priorities and budget across every channel
• Own customer retention strategy across all retail channels
• Develop campaigns that increase purchase frequency and customer value
• Manage and optimize our loyalty program
• Drive engagement through our mobile app, email marketing, and SMS
• Build segmented customer journeys based on purchasing behavior
• Measure retention, churn, repeat purchase rate, and customer value

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 6+ years of marketing experience, including at least 2 years in cannabis or another highly regulated industry
• 2+ years of digital marketing experience across SEO, social media, SMS, and email marketing
• 2+ years of people management experience
• Proven track record developing and executing marketing strategy in multi-location or highly regulated environments
• Strong understanding of cannabis industry trends, regulations, and consumer behavior
• Demonstrated expertise in brand development and digital marketing
• Experience building and managing promotional or trade marketing calendars, ideally in a retail or vendor-funded environment
• Must be 21+

Preferred

• Advanced degree in marketing, business, or a related field
• Hands-on cannabis compliance experience
• Experience in retail, CPG, hospitality, or analytics industries
• Experience working in a vertically integrated business with both B2B and B2C sales channels
• Experience with Alpine IQ, Jane, Dutchie, Google Analytics, Asana, and Adobe Creative Suite
• Adaptability in fast-paced, evolving environments
• Strong strategic and analytical thinking
• Creative problem-solving that finds opportunity in every challenge
• Excellent communication skills — able to inspire a team, engage stakeholders, and negotiate partnerships
• Genuine passion for cannabis and what this industry represents