Sr. Program Manager, Content & Demand Generation, Semi

Palo Alto, CA (On-site)

$64K/yr – $294K/yrSenior LevelFull time

Posted 12 days ago

Job Summary

Own and drive go-to-market for the Tesla Semi by shaping strategy, content, and demand programs across announcements, campaigns, and sales enablement.

  • Define and execute awareness and demand strategies for the Tesla Semi
  • Lead cross-functional campaigns, events, and in-app experiences to enable sales
  • Analyze data from performance metrics and feedback to inform product roadmaps

Job Description

Responsibilities

  • Develop and execute comprehensive strategies to build awareness and generate demand for the Tesla Semi
  • Create compelling content and messaging that highlights the benefits of the Tesla EV Semi
  • Lead product announcements,in-app experiences,campaign planning, content creation,demand gen communications,showroom retailexperiences,and sales enablement materials
  • Drive digital campaigns, partnerships, events, and educational content
  • Analyze performance metrics,customer feedback, and sales data toprovide insights for stakeholders,iterate onstrategiesand inform product roadmaps

Requirements

  • Degree inEngineeringorTechnologyor equivalent experience
  • Experience in product marketing, preferably in the renewable energy or automotive space
  • Excellent communication skills with experience craftingbothtechnicaland consumermessaging
  • Ability to be resourceful, and autonomously drive solutions in ambiguous problem spaces
  • Exceptional analytical skills for data-driven decision-making
  • Experience working in a fast-pacedenvironment on several different projects
  • Driven and willing to undertake great challenges, and to manage development & validation projects across a variety of programs and initiatives, often with conflicting or overlapping priorities

Benefits

  • Medical plans > plan options with $0 payroll deduction
  • Family-building, fertility, adoption and surrogacy benefits
  • Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
  • Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
  • Company paid Basic Life, AD&D
  • Short-term and long-term disability insurance (90 day waiting period)
  • Employee Assistance Program
  • Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
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Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003
Austin, Texas, USA
79K employees (5,337 in marketing)
56% recommend to a friend
57% CEO approval

Salaries

Posted range

$64K/yr – $294K/yr

Taken straight from the job posting.

See all Tesla salaries

Marketing Team

Marketing Team Size
4,261 (5% of company)
Median Career Experience
11 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$20.1B
Last Raise
$783M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $783M
  • Sep 2023
    Grant • $159.6M
  • Aug 2023
    Grant • $231.8K

Traffic Signals

Monthly Visitors
23.5M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
47.5%
Direct
46%
Referral
4.2%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~79.5K

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